Sooi Kheng Lim

Nobel Design Holdings Pte Ltd. engages in interior designing, renovating and manufacturing of furniture. It operates through the following geographical segments: Singapore, Malaysia and Brunei Darussalam, the United States of America, and the United Kingdom. The Singapore segment deals with furniture retailing, interior design, and residential projects. The Malaysia and Brunei segment involves furniture retailing and interior design and residential projects. The United States of America segment comprises of supply chain management. The United Kingdom segment provides investment holdings services. The company was founded by Chee Peng Choong on September 29, 1981 and is headquartered in Singapore.

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