![Bradley Jakeman](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="%231b1b1b" class="bi bi-person-fill" viewBox="0 0 16 16"><path d="M3 14s-1 0-1-1 1-4 6-4 6 3 6 4-1 1-1 1zm5-6a3 3 0 1 0 0-6 3 3 0 0 0 0 6"/></svg>)
Bradley Jakeman
Fondateur chez
Rethink Food Management LLC
Profil
Brad Jakeman serves as the Founding Managing Partner of Rethink Food with Rini Greenfield.
Brad is the former president of PepsiCo’s Global Beverage Group, accounting for more than $20BN in revenue.
Brad was instrumental in driving financial returns while re-tooling the beverage portfolio for the future.
Through marketing, innovation, M&A and product reformulation Brad significantly reshaped the PepsiCo beverage portfolio toward healthier, more nutritious options.
During his seven year tenure, PepsiCo’s market cap increased by 52% outpacing the principal competitor by 24%, ROIC grew from 9.5% to 24.8% and PepsiCo returned over $45BN to shareholders, all while making significant progress toward a more sustainable future for the company and society.
Brad implemented one of the largest reformulation efforts in packaged good history to remove one third of added sugar from over 600+ beverage SKUs.
He created double-digit growth in PepsiCo’s water portfolio, including one of the most successful launches in packaged good history with LifeWTR ($250MM Retail Sales in year one) and drove Aquafina to the #1 packaged water brand globally.
He also spear-headed key M&A efforts, notably SodaStream, the world’s largest carbonated water brand that alone is expected to eliminate 67 billion single-use plastic packages by 2025.
Brad is considered one of the world’s leading branding thought leaders and has been named one of the top 5 ‘Most Indispensable Executives in Tech, Media and Marketing’ for two years in a row by Adweek.
Brad currently serves as Vice Chairman of the Board of The Humane Society, the world’s largest animal welfare“ organization.
Postes actifs de Bradley Jakeman
| Sociétés | Poste | Début |
|---|---|---|
The Ad Club
 The Ad Club Advertising/Marketing ServicesCommercial Services Provides marketing and communication services | Directeur/Membre du Conseil | - |
The Advertising Council, Inc.
 The Advertising Council, Inc. Miscellaneous Commercial ServicesCommercial Services Promotes public service campaigns | Directeur/Membre du Conseil | 22/04/2014 |
Lesbian & Gay Community Service Center, Inc.
 Lesbian & Gay Community Service Center, Inc. Miscellaneous Commercial ServicesCommercial Services Operates as a nonprofit organization serving the lesbian, gay, bisexual and transgender | Directeur/Membre du Conseil | - |
The Humane Society of The United States
 The Humane Society of The United States Miscellaneous Commercial ServicesCommercial Services Operates as a nonprofit organization that provides animal protection services | Directeur/Membre du Conseil | 01/01/2019 |
Rethink Food Management LLC
 Rethink Food Management LLC Investment ManagersFinance Rethink Food Management invests in companies located in the United States. The firm targets companies operating in the fields of agriculture & precision farming, processing technologies, sustainable distribution, consumer packaged goods, waste reduction, ingredient quality and various technology sectors. It provide financing for early stage capital requirements. | Fondateur | 01/03/2020 |
The Boston Consulting Group | Consultant / Advisor | 01/08/2020 |
Reporters Without Borders
 Reporters Without Borders Miscellaneous Commercial ServicesCommercial Services Operates as a non-profit organization for research journalists | Directeur/Membre du Conseil | 01/10/2018 |
Anciens postes connus de Bradley Jakeman
| Sociétés | Poste | Fin |
|---|---|---|
The Advertising Club of New York
 The Advertising Club of New York Advertising/Marketing ServicesCommercial Services Provides advertising and marketing services | Directeur/Membre du Conseil | 31/07/2019 |
| PEPSICO, INC. | Corporate Officer/Principal | 01/04/2018 |
| ░░░░░░░░░░░░ ░░░░ | ░░░░░░░░░ ░░░░░░░░░░░░░░░░░ | - |
| ░░░░░░░░░░░ ░░ ░░░░░░░░ ░░░░░░░░░░░░ ░░░░ | ░░░░░░░░░░░░░░░░ ░░ ░░░░░░░ | - |
| ░░░░░░░░░░ ░░░░░░░░░ ░░░░ | ░░░░░ ░ ░░░░░░░░░ | - |
Formation de Bradley Jakeman
Expériences
Fonctions occupées
Actives
Inactives
Sociétés cotées
Entreprise privées
Relations
84
Relations au 1er degré
13
Entreprises liées au 1er degré
Homme
Femme
Administrateurs
Exécutifs
Sociétés liées
| Entreprise privées | 13 |
|---|---|
Macy's, Inc.
 Macy's, Inc. Department StoresRetail Trade Operates department stores | Retail Trade |
PepsiCo, Inc.
 PepsiCo, Inc. Food: Specialty/CandyConsumer Non-Durables Makes, markets, distributes and sells beverages & convenient food products | Consumer Non-Durables |
Reporters Without Borders
Reporters Without Borders Miscellaneous Commercial ServicesCommercial Services Operates as a non-profit organization for research journalists | Commercial Services |
Macquarie University
 Macquarie University Other Consumer ServicesConsumer Services Functions as a College/University | Consumer Services |
The Advertising Council, Inc.
The Advertising Council, Inc. Miscellaneous Commercial ServicesCommercial Services Promotes public service campaigns | Commercial Services |
The Humane Society of The United States
The Humane Society of The United States Miscellaneous Commercial ServicesCommercial Services Operates as a nonprofit organization that provides animal protection services | Commercial Services |
Association of National Advertisers, Inc.
 Association of National Advertisers, Inc. Advertising/Marketing ServicesCommercial Services Provides marketing and advertising services | Commercial Services |
The Ad Club
The Ad Club Advertising/Marketing ServicesCommercial Services Provides marketing and communication services | Commercial Services |
Activision Blizzard, Inc.
 Activision Blizzard, Inc. Packaged SoftwareTechnology Services Develops interactive gaming and entertainment platform | Technology Services |
Lesbian & Gay Community Service Center, Inc.
Lesbian & Gay Community Service Center, Inc. Miscellaneous Commercial ServicesCommercial Services Operates as a nonprofit organization serving the lesbian, gay, bisexual and transgender | Commercial Services |
The Advertising Club of New York
The Advertising Club of New York Advertising/Marketing ServicesCommercial Services Provides advertising and marketing services | Commercial Services |
The Boston Consulting Group | |
Rethink Food Management LLC
Rethink Food Management LLC Investment ManagersFinance Rethink Food Management invests in companies located in the United States. The firm targets companies operating in the fields of agriculture & precision farming, processing technologies, sustainable distribution, consumer packaged goods, waste reduction, ingredient quality and various technology sectors. It provide financing for early stage capital requirements. | Finance |
