Hörður Logi Hafsteinsson

Baugur Group hf is a private equity investment firm based in Reykjavík, Iceland. Established in 1989 when Jóhannes Jónsson and his son, Jón Ásgeir Jóhannesson, founded the Bónus supermarket chain. In 2003, Mundur ehf, an Icelandic holding firm, acquired a majority share in Baugur and subsequently the firm was de-listed from the Iceland Stock Exchange. Baugur focuses on investments in retail, media and technology, property and financial investments. The firm also has offices in London and Copenhagen. Baugur has joined a carbon offset program which aims to reforest Rwanda. The firm is also a sponsor of UNICEF in Iceland and part of the Healing Foundation in the UK.