Profil
Ms. Gonzales was the co-founder and CEO of Holiday Channel, Inc., a holiday-driven e-commerce portal that included the high-ranking Santa.com site.
Prior to founding Holiday Channel, she was co-founder and director of marketing and sales for ZAPATA Communications, a strategic communications consultancy.
Ms. Gonzales also spent 16 years as a small business trainer and independent business consultant where she worked with over 1,100 small business owners throughout the U.S.
Ms. Gonzales' expertise with the computerized management information systems used by these companies has allowed her to help owners refine business data, understand customer needs, and create and manage effective marketing and new business strategies.
Ms. Gonzales' work has led to her participation in numerous small business workshops and seminars as well as to speaking engagements on a national level.
















