Per Pettersen
Fondateur chez Estalea, Inc.
Profil
As co-founder and Managing Partner, Per Pettersen shares responsibility for company management and leadership of Estala with Managing Partners Roger Kjensrud and Marc Diana.
Prior to the founding of Estalea, he served as a co-founder and and chief technology officer of Commission Junction, an online pay-for-performance advertising provider that rapidly became the world’s largest affiliate network.
Per was part of the team that effected the sale of Commisison Junction to ValueClick (NASDAQ:VCLK), where he served as vice president of technology.
From 1996 to 1998 Per founded and served as CEO for Active Internet Marketing, an e-commerce software solutions company that developed the proprietary software platform that Commission Junction utilizes.
Today, in addition to his leadership role at Estala, Per is CEO of Impact Radius, an Estalea portfolio company.
Per has a wide range of expertise from e-business product strategy, ASP software development management, general operational management, finance, and online marketing.
He has served on the board of directors at both Commission Junction and inQ inc.
(now TouchCommerce.com).
Per earned his bachelor of science degree in electrical engineering and his master of science in computer engineering from the University of California, Santa Barbara.
Postes actifs de Per Pettersen
| Sociétés | Poste | Début |
|---|---|---|
Estalea, Inc.
 Estalea, Inc. Investment ManagersFinance Estalea, Inc (Estalea) is venture capital firm founded in 2004 by Per Troland Pettersen and Roger Kjensrud. The firm is headquartered in Santa Barbara, California. | Fondateur | 03/01/2011 |
Impact Tech, Inc.
 Impact Tech, Inc. Packaged SoftwareTechnology Services Impact Tech, Inc. engages in the provision of partnership automation solutions. It offers services relating to influencer marketing, affiliate marketing, business development, and mobile partnerships. The company was founded by Per Pettersen, Roger Kjensrud, Todd Crawford, Wade Crang, and Lisa Riolo in 2008 and is headquartered in Santa Barbara, CA. | Fondateur | 01/01/2008 |
LeadPoint (UK) Ltd.
 LeadPoint (UK) Ltd. Specialty TelecommunicationsCommunications LeadPoint (UK) Ltd. operates an online leads exchange marketplace. It trades voice and text leads in various verticals, including consumer lending, consumer credit, automotive lending, education, and business services. The firm also provides a platform that allows buyers and sellers to engage in trading leads and a digital order system, which enables buyers to submit and receive insertion orders online, as well as allows lead buyers in the LeadPoint exchange the ability to create and approve orders within their online account. The company was founded by Nick Chapman in 2005 and is headquartered in London, United Kingdom. | Directeur/Membre du Conseil | 05/07/2005 |
Trackonomics Ltd.
 Trackonomics Ltd. Internet RetailRetail Trade Part of Impact Tech, Inc., Trackonomics Ltd. is a suite of tools that helps content publishers, brands, and agencies create, analyze, and optimize affiliate content at scale. The company is based in London, UK, with another office location undisclosed. Since its founding in 2014, the British company has been committed to making affiliate e-commerce a primary monetization channel for publishers worldwide. The company was founded by Hanan Maayan and Kfir Barnea. Trackonomics was acquired by Impact Tech, Inc. on March 23, 2021. | Directeur/Membre du Conseil | 08/02/2021 |
Impact Radius Ltd.
 Impact Radius Ltd. Miscellaneous Commercial ServicesCommercial Services Part of Impact Tech, Inc., Impact Radius Ltd. is a British company that provides business support services. The company is based in London, UK. Founded in 2009. | Directeur/Membre du Conseil | 29/06/2015 |
Anciens postes connus de Per Pettersen
| Sociétés | Poste | Fin |
|---|---|---|
| CONVERSANT INC | Directeur Technique/Scientifique/R&D | 01/04/2004 |
Impact Holdings, Inc.
 Impact Holdings, Inc. MiscellaneousMiscellaneous Impact Radius Holdings, Inc. provides business services. The company was founded in 2016 and is headquartered in Santa Barbara, CA. | Directeur Général | - |
Savings.com, Inc.
 Savings.com, Inc. Internet Software/ServicesTechnology Services Savings.com, Inc. provides online information on coupons and deals. The firm offers shopping site featuring discounts, coupons, and deals on consumer products. It also provides shopping site features for clothes and baby gear to screen TVs and gourmet food category services. The company was founded in March 2007 and is headquartered in Santa Monica, CA. | Fondateur | - |
CJ Affiliate, Inc.
 CJ Affiliate, Inc. Advertising/Marketing ServicesCommercial Services CJ Affiliate, Inc. provides on-line marketing services, delivering and other advanced solutions. The company provides search and affiliate marketing, automated merchandising technology and services. It provides software tools that allow advertisers to identify, track, analyze, and connect with the web publishers. It was founded in 1998 and is headquartered in Santa Barbara, CA. | Fondateur | - |
| ░░░░░░░░░░ ░░░ | ░░░░░░░░░ ░░░░░░░░░░░░░░░░░░░░░░░░░░ | - |
Formation de Per Pettersen
| University of California, Santa Barbara | Graduate Degree |
Expériences
Fonctions occupées
Relations
Relations au 1er degré
Entreprises liées au 1er degré
Homme
Femme
Administrateurs
Exécutifs
Sociétés liées
| Entreprise privées | 10 |
|---|---|
Conversant LLC /Old/
 Conversant LLC /Old/ Advertising/Marketing ServicesCommercial Services Conversant LLC provides online advertising campaigns and programs for advertisers and advertising agency customers. The company's customers include direct marketers, brand advertisers, the advertising agencies, and traffic distribution partners. It offers products and services that enable marketers to engage with their current and potential customers online and through mobile devices. It operates through three business segments: Affiliate Marketing, Media and Owned & Operated Websites. The Affiliate Marketing segment enables customers to develop their own fully commissioned online sales force comprised of third party affiliate publishers. The Media segment provides digital marketing services and tailored programs that help marketers create and increase awareness for their products and brands through the internet and on mobile devices. The Owned & Operated Websites segment services are offered through transaction focused branded websites. The company was founded in April 1998 and is headquartered in Westlake Village, CA. | Commercial Services |
LeadPoint, Inc.
 LeadPoint, Inc. Advertising/Marketing ServicesCommercial Services LeadPoint, Inc. provides advertising solutions. Its platform allows buyers to change bids in real time and enables sellers to sell leads and to enter multiple verticals simultaneously. The firm trades leads in multiple verticals, including consumer lending, consumer credit, education, loan modification, and payday. The company was founded by Marc Diana and Per Pettersen in 2004 and is headquartered in Los Angeles, CA. | Commercial Services |
Savings.com, Inc.
Savings.com, Inc. Internet Software/ServicesTechnology Services Savings.com, Inc. provides online information on coupons and deals. The firm offers shopping site featuring discounts, coupons, and deals on consumer products. It also provides shopping site features for clothes and baby gear to screen TVs and gourmet food category services. The company was founded in March 2007 and is headquartered in Santa Monica, CA. | Technology Services |
Impact Tech, Inc.
Impact Tech, Inc. Packaged SoftwareTechnology Services Impact Tech, Inc. engages in the provision of partnership automation solutions. It offers services relating to influencer marketing, affiliate marketing, business development, and mobile partnerships. The company was founded by Per Pettersen, Roger Kjensrud, Todd Crawford, Wade Crang, and Lisa Riolo in 2008 and is headquartered in Santa Barbara, CA. | Technology Services |
CJ Affiliate, Inc.
CJ Affiliate, Inc. Advertising/Marketing ServicesCommercial Services CJ Affiliate, Inc. provides on-line marketing services, delivering and other advanced solutions. The company provides search and affiliate marketing, automated merchandising technology and services. It provides software tools that allow advertisers to identify, track, analyze, and connect with the web publishers. It was founded in 1998 and is headquartered in Santa Barbara, CA. | Commercial Services |
Estalea, Inc.
Estalea, Inc. Investment ManagersFinance Estalea, Inc (Estalea) is venture capital firm founded in 2004 by Per Troland Pettersen and Roger Kjensrud. The firm is headquartered in Santa Barbara, California. | Finance |
LeadPoint (UK) Ltd.
LeadPoint (UK) Ltd. Specialty TelecommunicationsCommunications LeadPoint (UK) Ltd. operates an online leads exchange marketplace. It trades voice and text leads in various verticals, including consumer lending, consumer credit, automotive lending, education, and business services. The firm also provides a platform that allows buyers and sellers to engage in trading leads and a digital order system, which enables buyers to submit and receive insertion orders online, as well as allows lead buyers in the LeadPoint exchange the ability to create and approve orders within their online account. The company was founded by Nick Chapman in 2005 and is headquartered in London, United Kingdom. | Communications |
Impact Holdings, Inc.
Impact Holdings, Inc. MiscellaneousMiscellaneous Impact Radius Holdings, Inc. provides business services. The company was founded in 2016 and is headquartered in Santa Barbara, CA. | Miscellaneous |
Impact Radius Ltd.
Impact Radius Ltd. Miscellaneous Commercial ServicesCommercial Services Part of Impact Tech, Inc., Impact Radius Ltd. is a British company that provides business support services. The company is based in London, UK. Founded in 2009. | Commercial Services |
Trackonomics Ltd.
Trackonomics Ltd. Internet RetailRetail Trade Part of Impact Tech, Inc., Trackonomics Ltd. is a suite of tools that helps content publishers, brands, and agencies create, analyze, and optimize affiliate content at scale. The company is based in London, UK, with another office location undisclosed. Since its founding in 2014, the British company has been committed to making affiliate e-commerce a primary monetization channel for publishers worldwide. The company was founded by Hanan Maayan and Kfir Barnea. Trackonomics was acquired by Impact Tech, Inc. on March 23, 2021. | Retail Trade |
