Christopher Edward Wright

Smyle Creative Group Ltd. creates digital experiences, in-person activations, and content. The private company is based in Hertford, UK, and has subsidiaries in the United Kingdom. The British company's mission is to shift culture, behaviors, and beliefs. Smyle was founded in 2018 by Richard Charles Stainton.

Part of Smyle Creative Ltd., NJ Live Ltd. engages in gaming and e-sports-focused events. The company is based in London, UK. The British company was founded in 2003. NJ Live was acquired by Smyle Creative Ltd. on June 18, 2021.