Sean Jefferson

Octagon is the world's largest sponsorship consulting practice and a pioneer and leader in athlete & personality representation & management. Octagon manages/influences billions in worldwide sponsorship rights fees and activation. They work with hundreds of blue-chip corporate clients, athletes & personality clients and manage events. Leading stakeholders in the sports and entertainment world continue to look to Octagon to provide leadership in understanding fans' passions and how these insights can build more effective, efficient and measureable marketing programs.

Part of Comcast Corp., Sky Holdings Ltd. is an acquisition vehicle created and led by British Sky Broadcasting Group Plc. The company is based in Isleworth, UK. Sky Holdings was founded in 2005.

Founded in 1982, General Motors Ltd. functions as an investment holding British company. Part of General Motors Co., the company is based in London, UK.

Mindshare Media UK Ltd. offers media planning, buying and research services. Its services include econometric modeling, research and insights, digital solutions, sports and entertainment sponsorship consultancy, and brand-driven creative campaigns. The company was founded by Nick Emery in 1997 and is headquartered in London, the United Kingdom.