Katie Freiberg
Sales & Marketing chez TSG Consumer Partners LLC
Profil
Katie advises TSG partner companies on growth marketing strategies, focusing primarily on performance marketing.
In addition to paid marketing, she helps brands with marketing related technical needs like, pixel implementation, data feed setup, Google Analytics tracking, and more.
She also works with companies to analyze and find insights in their customer data, beyond just paid marketing results (e.g.
CAC / LTV / New vs.
Repeat customer metrics, etc.)
Prior to TSG, she led teams managing 8-figure performance marketing budgets for brands in the retail and gaming sectors.
Most recently, Katie was the Head of Growth at ThirdLove, where she led a team that executed all paid marketing channels (both online and offline) and for a brief period, also managed the email marketing team.
During her time there she worked closely with the data science team to provide feedback and recommendations on the various data models they used for performance marketing, as well as, the in-house MMM and attribution models that helped with budget and revenue forecasting.
She studied Political Science at Point Loma Nazarene University and continues to stay involved in politics by running digital marketing campaigns for candidates running in state level elections.
Postes actifs de Katie Freiberg
Sociétés | Poste | Début |
---|---|---|
TSG Consumer Partners LLC
TSG Consumer Partners LLC Investment ManagersFinance TSG Consumer Partners LLC (TSG Consumer Partners) is a private equity firm founded in 1986 by Charles Howard Esserman. The firm is headquartered in Larkspur, California. | Sales & Marketing | 01/03/2020 |
Anciens postes connus de Katie Freiberg
Sociétés | Poste | Fin |
---|---|---|
ThirdLove, Inc.
ThirdLove, Inc. Internet RetailRetail Trade ThirdLove, Inc. operates online clothing stores. It offers bras and underwear. The company was founded by David Spector and Heidi Zak in 2012 and is headquartered in San Francisco, CA. | Sales & Marketing | 01/03/2020 |
Shoptiques LLC
Shoptiques LLC Apparel/Footwear RetailRetail Trade Shoptiques LLC provides a platform that allows the uses to shop online. It offers clothing, accessories, bags, shoes, and home ideas. The company was founded by Olga Vidisheva in 2012 and is headquartered in New York, NY. | Sales & Marketing | 01/04/2016 |
Formation de Katie Freiberg
Point Loma Nazarene University | Undergraduate Degree |
Expériences
Fonctions occupées
Relations
Relations au 1er degré
Entreprises liées au 1er degré
Homme
Femme
Administrateurs
Exécutifs
Sociétés liées
Entreprise privées | 3 |
---|---|
TSG Consumer Partners LLC
TSG Consumer Partners LLC Investment ManagersFinance TSG Consumer Partners LLC (TSG Consumer Partners) is a private equity firm founded in 1986 by Charles Howard Esserman. The firm is headquartered in Larkspur, California. | Finance |
ThirdLove, Inc.
ThirdLove, Inc. Internet RetailRetail Trade ThirdLove, Inc. operates online clothing stores. It offers bras and underwear. The company was founded by David Spector and Heidi Zak in 2012 and is headquartered in San Francisco, CA. | Retail Trade |
Shoptiques LLC
Shoptiques LLC Apparel/Footwear RetailRetail Trade Shoptiques LLC provides a platform that allows the uses to shop online. It offers clothing, accessories, bags, shoes, and home ideas. The company was founded by Olga Vidisheva in 2012 and is headquartered in New York, NY. | Retail Trade |