Jonathan Waters

Optimisa Ltd. provides marketing services. It provides traditional market research, market intelligence and business intelligence. The company is headquartered in London, the United Kingdom.

EQ Group Plc provides market research, strategy development and data analysis services. Its clients include Gillette, Sainsbury's, Hilton, BBC Worldwide, GE Capital, Telewest, Scottish Media Group, Channel 4, Prudential, HBOS, Barclays Bank, DairyCrest, Campbells, Freemans, Vodafone, Weetabix, Interbrew, Bel UK, Pfizer and Tesco. The company is located in Halifax, UK.