Nick Gerner

Placed, Inc. provides mobile analytic software. It offers location-driven insights and mobile advertising intelligence. The firm measures mobile device information, includes location for market research purposes. The company offers Placed Insights, a ratings service for the physical world that enables clients to gain actionable intelligence into offline consumer behavior and competitive trends, grow customer segments, benchmark their business against the competition, and measure the impact of advertising campaigns in driving traffic to their stores. Placed was founded by David Shim in January 2011 and is headquartered in Seattle, WA.

SEOmoz, Inc. develops search engine optimization software solutions. The firm specializes in the design and integration of search engine platforms and tools that help clients track keyword rankings, monitor competitors, and analyze sites content. It offers solutions that feature weekly application crawls and rank tracking, on-page recommendations, competition analysis, web application enhancement, page and domain authority, keyword difficulty, and beta access to campaign tools. The company was founded by Rand S. Fishkin and Gillian Muessig in 2004 and is headquartered in Seattle, WA.

Cornell University is an educational institution that offers undergraduate and post graduate programs. It was founded in 1865 and is based in Ithaca, NY.