Graeme Matravers

The Soil Association Ltd. is a UK-based charity organization that aims to transform the way we eat, farm, and care for our natural world. The non-profit company's location is in Bristol, UK, and it works with businesses, farmers, and growers to promote a greener, healthier food and farming future. The British company has subsidiaries in the United Kingdom and is dedicated to protecting the environment, promoting organic living, and supporting sustainable partners. The Soil Association offers certification services, organic market reports, and farming programs. The company advocates for reducing pesticides and antibiotics in farming, protecting forests, and promoting agroforestry. The Soil Association also provides guidance on supply chain and sourcing, aquaculture, beauty and wellbeing, and fashion and textiles. The company was founded in 1946 by Neil Ashley Canetty-Clarke, and the CEO is Helen Mary Browning.