Vaughn D. Roller

Retail Optimization, Inc. provides merchandising optimization software solutions. Its software platform enables proprietary optimization technology based on calculating the incremental marginal contribution of each individual SKU integrating POS data, rest-of-market data, loyalty data, corporate strategies, shopper insights, and consumer demand. The company was founded by Vaughn D. Roller in 2006 and is headquartered in Gloucester, MA.

Retail Optimization, Inc. provides merchandising optimization software solutions. Its software platform enables proprietary optimization technology based on calculating the incremental marginal contribution of each individual SKU integrating POS data, rest-of-market data, loyalty data, corporate strategies, shopper insights, and consumer demand. The company was founded by Vaughn D. Roller in 2006 and is headquartered in Gloucester, MA.

Retail Optimization, Inc. provides merchandising optimization software solutions. Its software platform enables proprietary optimization technology based on calculating the incremental marginal contribution of each individual SKU integrating POS data, rest-of-market data, loyalty data, corporate strategies, shopper insights, and consumer demand. The company was founded by Vaughn D. Roller in 2006 and is headquartered in Gloucester, MA.