Johan Anders Hallenby

Go North Group AB is a Swedish company that focuses on investing in technology and data to strengthen their processes and make data-driven decisions. The company is based in Gothenburg, Sweden. The company aims to create future repeatable and scalable profit growth for the group. It specializes in acquiring and scaling Amazon FBA brands and has built a portfolio of 28 brands in just over half a year. The brands are diversified across a variety of Amazon categories, ranging from pets, sports, and outdoors to kitchen supplies. The company has a team of nearly 40 people, with several key hires coming with Amazon aggregators and marketplace experience, spread across different locations. The company was founded by Johan Anders Hallenby, who has been the CEO since incorporation.