Charlie Horn

5Lights LLC (5Lights) is an Independent private equity firm founded in 2012 by Charlie Horn. The firm is headquartered in Tucson, Arizona.

DirectWeb Administrative Services LLC, operating under the name Genius Avenue, is a benefits administration company based in Tucson, AZ. Genius Avenue provides individual and group benefits member engagement platforms and solutions, including member enrollment, product sales, group and individual billing, commission automation, payments, billing, and reconciliation. The private company's versatile, mobile-friendly platform and industry expertise help any product carrier, voluntary benefit, brokerage, agency, or association to accelerate their business while unlocking new opportunities and establishing a better customer experience. DirectWeb Administrative Services LLC was founded in 2013 by Charlie Horn, who has been the CEO since then. Genius Avenue delivers outstanding solutions that make customer acquisition and management easier and more effective, perfectly matched to their clients' unique needs, and powers the insurance and benefits industry with capabilities and platform solutions that increase the bottom line.